Resources

Our thoughts and expertise distilled into handy articles.

Resources

Insights, guides and market commentary

Perspective on pricing, promotions and the digital shelf from the Brand Nudge team and the commercial leaders we work with.

Insights How to strengthen RGM with better market visibility Featured Insights How to strengthen RGM with better market visibility Most commercial strategies are built on robust analysis. Where things become more complex is once those decisions hit the shelf, and the market starts reacting to them. Read the article

Insights Live webinar and Q&A: How branded manufacturers and private label can thrive side by side Private label growth is not uniform, and the shopper behind it looks a lot like the brand shopper. What the latest data says about where brands and private label can both win. Read more Insights Live webinar and Q&A: How to land a cost price increase in today's retail environment CPI planning is no longer a tactical task - it's a strategic event. One that requires cross-functional alignment, sharper positioning, and data that can stand up to pressure. Read more Insights How Aldi and Lidl changed the price game (and what it means for the rest of the market) This growth hasn’t just shaken up the market - it’s forced the likes of Tesco, Sainsbury’s, Asda, and Morrisons to rethink everything from pricing to product strategy. Read more Insights Ireland’s Deposit Return Scheme: Potential implications for the UK market The DRS initiative aims to increase recycling rates, reduce litter, and support a circular economy. The impact on FMCG brands operating in these markets is substantial. Read more Insights Sober curiosity: How beer brands can capitalise on evolving consumer preferences According to the International Wine and Spirits Record (IWSR) volumes in the no-alcohol market are projected to grow at a CAGR of +7% between 2024 and 2028. Read more E-commerce Proliferation of data sources The provision of performance metrics in the FMCG (Fast Moving Consumer Goods) industry was dominated by market research firms like Nielsen, Kantar, and Circana (previously IRI), alongside internal data, for decades. Read more Retail Media The Global Rise of Retail Media The rise of retail media in recent years is not surprising, given the clear marriage potential between retailer’s customer data and the increasing desire from manufacturers to be able to measure and improve the financial returns from their media spend. Read more E-commerce Biggest challenges facing e-commerce managers in 2024 As we entered 2024, the landscape of online retail faced numerous challenges due to the impacts of inflation. Read more Pricing & Promotions “Loyalty Card Rage” or “I’ve got the Power” Do Supermarket Loyalty Cards help or hinder value for shoppers? Read more

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