Rank can drop overnight
A retailer's algorithm reacts to price, stock, content and reviews, often changing your position before anyone notices.
Overnight rank changeContent compliance slips
One incorrect image, missing bullet point or broken listing can quietly fail a retailer's compliance criteria.
Compliance failure hiddenStock-outs go unnoticed
A listing can display as in stock when the shelf is empty, or out of stock when inventory is sitting in the warehouse.
Stock status unclear01Track
Every retailer, every listing, checked for rank, content and stock.
02Standardise
Rank, share of search, media, content quality and availability, measured the same way across every retailer and market.
03Prioritise
A rank drop worth fixing today doesn't get lost behind a dozen minor content flags.
04Recommend
Optimisation recommendations, available in the platform and delivered by your customer success lead.
Search rank, content compliance, availability and reviews, captured across every retailer, giving your team time to fix a problem before it costs you rank or sales.
Compare how your products rank against organic and sponsored placements in retailer search results, to pinpoint exactly where search visibility is being won or lost, and fix it before a shopper finds a competitor's listing. If a shopper can't find it, they can't buy it, and that lost sale pulls down your rank and your conversion numbers.
Audit titles, descriptions and imagery across retailers, score content against best-practice benchmarks, and get recommendations prioritised by commercial impact, so limited time goes toward the fixes that improve rank. Non-compliant content can get deprioritised by retailer search algorithms, so weak content directly costs sales.
Track retail media placements across retailers, and monitor competitor timing and duration to measure how paid activity affects your sponsored search rank. Identify competitors bidding on your terms, and react before a competitor's paid push costs you rank, the evidence you need when leadership asks whether retail media is working.
Every retailer and SKU is checked, so a stock issue routes straight to the right team the same day it happens, while there's still time to fix it before the listing sits empty, your in-stock rate takes the hit, and sales are lost.
Every SKU carries a rating score, total review volume, and sentiment analysis, aggregated across every retailer. Act the moment a rating drops or a negative sentiment theme spikes, responding to the retailer or fixing the underlying issue before it hurts your rank. Ratings and reviews are one of the signals retailer algorithms weigh most heavily.
Your retailer pages don't just convert on-site shoppers. Google indexes them, AI assistants quote them, and shoppers research on them before buying in store. Optimise the shelf once, and the effect compounds across every channel your shopper touches.
On the retailer
Better rank, content and availability convert the shoppers already on the site, the direct return you track today.
Google search
Retailer product pages dominate page one for category queries. Optimised titles, images and claims become the result, and the snippet Google shows.
AI assistants
ChatGPT, Gemini and Perplexity pull product claims, reviews and pricing straight from retailer pages when they recommend. Thin or wrong content means they recommend without you.
In-store sales
Most shoppers research online before they buy in store. What they read on the digital shelf shapes what leaves the physical one.
Rank, content, availability
Your product page is the result
Researched online, bought in store
ChatGPT, Gemini, Perplexity
Leaders from Kellanova and Amazon joined Brand Nudge to discuss where brands get stuck delivering their eCommerce strategy through retailers, and how both sides can use data to drive clearer, faster decisions.
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Why teams choose Brand Nudge digital shelf intelligence
Other providers show a rolled-up compliance score, like 80% on content, without breaking down which products are dragging it down or what needs to change.
Content compliance is broken down product by product, so you know exactly which SKUs are lagging and why, ready to raise with the retailer.
Some providers put a managed-service team between you and your data, so every question sits in a support ticket queue waiting on someone else's turnaround time.
Your daily data, in your platform, updated automatically. No agency team to route a question through.
Weeks of customisation and back-and-forth before the platform is actually tailored to your catalogue and retailers.
Built to work from day one, with FMCG specialists supporting setup, so you see value fast.
Many providers hand over a login and a dashboard, then leave you to work out what to do with it on your own.
A health check, a data science project to improve your KPIs, and a monthly scorecard, all backed by our in-house team.
Pick your role for a deeper look at the daily workflows, the decisions we support, and the outcomes teams like yours are getting.
A current, account-level view of how your category is priced and promoted. On average, customers get 10% more value from the same trade spend.
See how it works for your roleBuild range recommendations on a current, complete picture of price movements, promotional activity, and range changes across your category.
See how it works for your roleA consistent, daily view of pricing and promotional activity across every market, so every RGM lever is calibrated against what's actually happening now, not weeks-old data.
See how it works for your roleDaily tracking of search rankings, content quality and share of shelf across every retailer. One fix lifted search visibility 42% and added £500k in revenue.
See how it works for your roleA 30-minute walkthrough on your brands, your retailers, your market. Live insight in the Brand Nudge platform, no generic sales deck.
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