Insight Insights

Live webinar and Q&A: How to land a cost price increase in today's retail environment

CPI planning is no longer a tactical task - it's a strategic event. One that requires cross-functional alignment, sharper positioning, and data that can stand up to pressure.

Live webinar: How to land a cost price increase (September 2025)

What you'll learn:

How to lead the CPI process with more confidence. Get practical guidance from former retail buyers, sales directors, and commercial negotiation experts to support every stage of the CPI journey.
You’ll get clear frameworks, commercial prompts, and a checklist to help you pressure-test your plan and avoid common blind spots.
The three lenses of a compelling CPI ask and what to do if the buyer says "no" (advice a former senior buyer at Asda)

Building your CPI submission

Getting the CPI approved starts with how well you justify it. But in today’s market, that justification needs to do more than show rising input costs, it needs to be commercially convincing. In the guide and live sesison, we cover:

How to structure your justification around value, not just cost
Which data sources carry weight with buyers
Why visualising impact matters more than referencing external reports

Free download

Webinar: How to land a cost price increase in today's retail environment

The Brand Nudge team are joined by Bernhard Wessels, Chief Solutions Officer and Senior Partner at Total Negotiation Group and Paul Hinson, Chief Solutions Officer and Head of AI

Thanks, check your inbox for the recording.

Something went wrong. Please try again or contact marketing at .

By submitting you agree to be contacted about Brand Nudge.

What to do after the CPI submission

Landing the CPI isn’t the finish line - it’s the start of the next phase. Once your CPI is agreed, you need to monitor how it’s actually executed across retailers

Ensure daily tracking of retail price and promotional moves in the category - How are the retailers flowing your CPI to retail price and what does this mean for volume? Brand Nudge does this for you with daily email alerts.
Understand how your CPI has flowed through to retail, and how competitor CPIs have impacted retail pricing. For example, what does this mean for your pricing delta to private label - is this increasing or decreasing switching?
You need to also understand how the CPI has affected your market readacross - does this still align with your strategic retailer priorities or could this cause you potential challenge from key retailers?

“Rejection, and even stopship scenarios, must be modelled in advance. What matters is that your teams know the risks, understand the thresholds, and move with intent, not panic.”

Ross Watson, COO at Brand Nudge

Free download

Guide and frameworks: How to land a cost price increase in today's retail environment

Use this guide to strengthen your next submission and improve your chances of getting it over the line. You’ll get clear frameworks, commercial prompts, and a checklist to help you pressure-test your plan and avoid common blind spots.

Thanks, check your inbox for the guide.

Something went wrong. Please try again.

By submitting you agree to be contacted about Brand Nudge.