Price, pack and promotional strategy, tracked with one consistent methodology, updated daily, in every market you operate in.
See global coverage
An unexplained price drop, with no promotion behind it, is flagged as a possible sign of grey market stock leaking across the border.
If your price dips in Spain, it's flagged before an alliance can point to it and demand the same low price in Germany.
You track how a buying alliance's pricing compares to benchmark, so you can challenge a trade investment request that isn't backed by their own pricing.
Alliance members drifting from agreed brand positioning are visible across every market, so commercial teams can prepare before a delisting threat is raised.
Days of manual consolidation, and the errors that come with it, become one accurate view in minutes.
Thousands of SKUs across dozens of markets, resolved into one seamless taxonomy. Pack type, size and brand family are matched across markets, so local reads roll up cleanly to global, no manual mapping on your end. Every cross-market comparison built on top of this, price corridors, grey market alerts, alliance benchmarking, is only as reliable as the match underneath it.
Illustrative only, not a representation of the platform interface.
Strategic price indices tracked country by country against your targets, so drift from the corridor is visible before it reaches the P&L.
| Market | Your Brand | Target | Status |
|---|---|---|---|
| 🇬🇧 UK | 110 | 112 | In corridor |
| 🇫🇷 France | 116 | 112 | Above target |
| 🇩🇪 Germany | 113 | 112 | In corridor |
| 🇪🇸 Spain | 109 | 112 | Below target |
Illustrative only, not a representation of the platform interface.
Compare how a single international retailer prices your portfolio across every market they operate in, local reality against recommended retail prices, in one view.
Illustrative only, not a representation of the platform interface.
Alliances pool pricing power across borders. Track the pricing landscape across major buying alliances, with the same rigour you apply to individual retailers.
Illustrative only, not a representation of the platform interface.
When a market's price drops with no promotion behind it, that's flagged as a possible sign of stock leaking across the border into a higher-priced market.
Illustrative only, not a representation of the platform interface.
Hover a continent to see the markets we sell into, the sectors we cover there and the leading retailers we track, all with the same methodology, in local currency, refreshed daily.
Illustrative only. A small sample of the retailers we cover, full retailer and market list available on request.
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Pick your role for a deeper look at the daily workflows, the decisions we support, and the outcomes teams like yours are getting.
A current, account-level view of how your category is priced and promoted. On average, customers get 10% more value from the same trade spend.
See how it works for your roleBuild range recommendations on a current, complete picture of price movements, promotional activity, and range changes across your category.
See how it works for your roleA consistent, daily view of pricing and promotional activity across every market, so every RGM lever is calibrated against what's actually happening now, not weeks-old data.
See how it works for your roleDaily tracking of search rankings, content quality and share of shelf across every retailer. One fix lifted search visibility 42% and added £500k in revenue.
See how it works for your roleA 30-minute walkthrough of cross-market pricing control, price corridors, buying alliance benchmarking and grey market detection, live in the Brand Nudge platform.
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