Strategic Revenue Management · Purina snacking portfolio, UK
Brand Nudge showed a key competitor lifting base price and rolling out a new multi-buy structure across retailers, a mechanic designed to drive both volume and value share.
The team adjusted their own price and promotional architecture across key retailers, aligning the mechanic with what shoppers were responding to in the category.
Within the second half of the year, the team turned the category around. They identified the change within weeks and had the data to defend the plan internally.
“We could see what was working for a competitor, change what we were doing, and improve our position in the category. Brand Nudge gives us one source of truth for better and faster pricing and promotional decisions, with minimal training.”
Strategic Revenue Manager, Snacking · Purina (Nestlé)
Daily price and promotion data, mapped to the challenges your RGM and pricing team faces every day.
Explore the pricing and promotion platform
Every price move traced back to whichever retailer changed first, across every retailer you track. Base, shelf and promotional pricing in one place, compared against your price pack architecture and every competitor's, so pricing decisions are backed by evidence.
Every promotional mechanic, discount depth and duration, by retailer, by year. Retailers repeat what worked to protect share, so last year's calendar is a strong guide to this year's, helping you plan trade spend ahead of the cycle.
Price pack architecture checked against the occasions driving demand in your category, and against every competitor's, so the right lever to pull is backed by evidence.
SKU-level pricing from every market you sell in, brought into one dashboard for Global RGM and Pricing teams, ready to compare, benchmark, and flag drift from an agreed strategy before it reaches a retailer.
Buying alliances pool retailer purchasing power across borders, a challenge that sits with Global RGM and Pricing teams managing multi-market trade investment. Track alliance-level pricing against your category benchmark, so a request for extra investment can be checked against what their own pricing shows.
Global RGM and pricing teams lose days every cycle chasing local reports, standardising currencies and rebuilding spreadsheets. Brand Nudge replaces the manual loop with one consistent cross-market view, refreshed daily.
And every other market you sell in.
Price corridor compliance, share of SKUs inside your pricing corridor, refreshed daily
Price and promotion changes surface across your whole footprint the same day they happen, so local noise and cross-market patterns are separated instantly, ahead of the next quarterly review.
Buying alliances pool retailer purchasing power across borders.
Daily pricing and promotional intelligence for a single market.
The same pricing data across every market, without the manual consolidation.
One retailer changes price, others follow within days. Brand Nudge identifies which retailer changed first, showing who sets the pattern in the category.
Days on deal, discount depth and mechanics, compared year on year, so trade spend is committed where the data shows the strongest return.
Layer promotional mechanics and duration against your own EPOS or sales data, so a post-promotion review shows whether the volume lift covered the investment.
Price pack architecture checked against the occasions driving demand in your category and every competitor's, so the right lever to pull is backed by evidence.
The cross-market dashboard brings SKU-level pricing from every market into one dashboard, ready to layer against your own sales data to test what's worth applying elsewhere.
An unexplained price drop, checked against your own promotional calendar, flagged as a possible sign of stock leaking across the border into a higher-priced market.
When a buying alliance requests extra trade investment, their own pricing data shows whether they're already priced competitively enough to justify it, giving you the evidence to challenge or renegotiate the ask.
A lower price in one market gives a cross-market retailer leverage to demand a match, or funding to close the gap, often before your team has identified it.
The same cross-market dashboard powers in-market execution and global governance, so pricing drift in one market is already flagged in the next global review.
Hover a continent to see the markets we sell into, the sectors we cover there and the leading retailers we track, all with the same methodology, in local currency, refreshed daily.
Illustrative only. A small sample of the retailers we cover, full retailer and market list available on request.
Enter your work email and we'll send you the complete coverage list.
Pick your role for a deeper look at the daily workflows, the decisions we support, and the outcomes teams like yours are getting.
A current, account-level view of how your category is priced and promoted. On average, customers get 10% more value from the same trade spend.
See how it works for your roleBuild range recommendations on a current, complete picture of price movements, promotional activity, and range changes across your category.
See how it works for your roleA consistent, daily view of pricing and promotional activity across every market, so every RGM lever is calibrated against what's actually happening now, not weeks-old data.
See how it works for your roleDaily tracking of search rankings, content quality and share of shelf across every retailer. One fix lifted search visibility 42% and added £500k in revenue.
See how it works for your roleA 30-minute walkthrough on your brands, your retailers, your market. Live insight in the Brand Nudge platform, no generic sales deck.
You're booked in.
We'll be in touch shortly to confirm a time.
