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eCommerce or Digital

Optimise and scale your digital shelf strategy across retailers and markets.

Today
The digital shelf changes daily. Your reporting can't keep up.
  • Search rank changes overnight, but by the time performance drops become clear in delayed volumetric reports, the opportunity to make improvements has passed.
  • Product content changes without warning, leaving broken images, missing attributes and inconsistent brand messaging across retailers. Quietly eroding sales.
  • You spend heavily on retail media without visibility over competing placements in your category, or whether your planned media went live as agreed with the retailer.
With Brand Nudge
Take control of your digital shelf across every retailer and market.
  • Search visibility, share of search, product content, and customer ratings. Every digital shelf KPI that impacts visibility, tracked in one place with recommendations to improve.
  • Identify content errors, compliance issues and execution gaps before they impact shopper experience and sales. If a retailer website regresses - rest assured that out of date content will be flagged in the platform.
  • Track retail media and ensure planned campaigns are live, they direct shoppers to the correct product range, and monitor competior media strategies to identify other opportunites to add value for your customers and retail partners.
Case study · one of the UK's leading breakfast and snacking food groups
One missing keyword. 16 SKUs.
+£500K of incremental revenue in one retailer alone.
The problem
16 SKUs from one of the UK's leading breakfast and snacking food groups had titles that never mentioned "snacking", one of the highest-intent terms in their category.
Detected
The gap surfaced automatically
Brand Nudge flagged product titles on 16 SKUs on a major UK retailer's site missing "snacking", a high-intent search term in the category.
Fixed
New titles briefed to the retailer
The eCommerce team rewrote the titles within the retailer's guidelines, backed by the search data proving why the change mattered.
ROI
+£500K of incremental revenue in one retailer alone
Once the updated titles went live, search visibility on "snacking" and related terms climbed 42%, driving over £500k in incremental revenue in one retailer alone.
The platform

Digital shelf problems cost you rank, conversion and sales, the longer they go unnoticed.

Search rank, content compliance, availability and reviews, captured across every retailer, giving your team time to fix a problem before it costs you rank or sales.

Search rank tracking screenshot
Search rank and share of search

Benchmark your keyword rank and share of search against category leaders, term by term.

Compare how your products rank against organic and sponsored placements in retailer search results, to pinpoint exactly where search visibility is being won or lost, and fix it before a shopper finds a competitor's listing. If a shopper can't find it, they can't buy it, and that lost sale pulls down your rank and your conversion numbers.

Content and product page quality screenshot
Content and product page quality

Score your product content against best practice, with clear recommendations for what to fix.

Audit titles, descriptions and imagery across retailers, score content against best-practice benchmarks, and get recommendations prioritised by commercial impact, so limited time goes toward the fixes that improve rank. Non-compliant content can get deprioritised by retailer search algorithms, so weak content directly costs sales.

Share of shelf and retail media screenshot
Retail media

Prove whether a competitor's retail media push is costing you sponsored rank.

Track retail media placements across retailers, and monitor competitor timing and duration to measure how paid activity affects your sponsored search rank. Identify competitors bidding on your terms, and react before a competitor's paid push costs you rank, the evidence you need when leadership asks whether retail media is working.

Availability tracking screenshot
Availability and assortment

Resolve a stock-out before it hits your in-stock rate and your listing's rank.

Every retailer and SKU is checked, so a stock issue routes straight to the right team the same day it happens, while there's still time to fix it before the listing sits empty, your in-stock rate takes the hit, and sales are lost.

Reviews and ratings screenshot
Voice of the shopper

Aggregate ratings and reviews across every retailer, without checking each site by hand.

Every SKU carries a rating score, total review volume, and sentiment analysis, aggregated across every retailer. Act the moment a rating drops or a negative sentiment theme spikes, responding to the retailer or fixing the underlying issue before it hurts your rank. Ratings and reviews are one of the signals retailer algorithms weigh most heavily.

Ready to see what Brand Nudge can do for your team?

A 30-minute walkthrough on your brands, your retailers, your market.

Book a demo
For eCommerce and Digital teams

How eCommerce teams use Brand Nudge, day to day.

Daily search rank, content, availability and review intelligence for every retailer you sell through.

Fix a rank drop before a shopper finds a competitor's listing

Keyword rank and share of search benchmarked against category leaders, term by term, so you can identify exactly where you're losing ground and act before it costs a sale.

Score your content, and prioritise what to fix first

Titles, images and descriptions scored against best-practice benchmarks, prioritised by commercial impact. The same content also shapes how you show up in AI-powered search results.

Get ahead of a stock-out before it hits your in-stock rate

Every retailer and SKU checked, so a stock issue routes to the right team the same day it happens, before the listing sits empty and sales are lost.

Act on a rating drop before it drags down your rank

Rating score, review volume and sentiment tracked per SKU across every retailer, so a slipping score gets a response before it drags down search rank.

Search rank, content and stock, checked across every retailer, every day.

Most reporting shows what happened once sales data moves, by which point your rank and conversion have already taken the hit. Brand Nudge shows what's happening on your listing the same day it changes, so you can raise the issue with a retail partner before it costs you more sales.

  • Site-by-site detail. Exactly what's happening on one retailer's site versus another, down to the individual listing.
  • Share it as-is. Dated, retailer-specific data you can put straight in front of a retail partner.
  • Same-day visibility. A rank drop, content compliance failure, or stock-out, visible as it happens.
  • Online shapes offline. Over 70% of local mobile searches lead to a purchase within 5 miles, so a weak digital shelf costs you revenue in store as well as online.
How to work with retailers to deliver your ecommerce strategy, webinar recording
Webinar recording
Webinar recording
How to work with retailers to deliver your ecommerce strategy

Leaders from Kellanova and Amazon joined Brand Nudge to discuss where brands get stuck delivering their eCommerce strategy through retailers, and how both sides can use data to drive clearer, faster decisions.

Guest speakers from
Kellanova Amazon
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Beyond the retailer

Fix the digital shelf. Feel it everywhere.

Your retailer pages don't just convert on-site shoppers. Google indexes them, AI assistants quote them, and shoppers research on them before buying in store. Optimise the shelf once, and the effect compounds across every channel your shopper touches.

On the retailer

Better rank, content and availability convert the shoppers already on the site, the direct return you track today.

Google search

Retailer product pages dominate page one for category queries. Optimised titles, images and claims become the result, and the snippet Google shows.

AI assistants

ChatGPT, Gemini and Perplexity pull product claims, reviews and pricing straight from retailer pages when they recommend. Thin or wrong content means they recommend without you.

In-store sales

Most shoppers research online before they buy in store. What they read on the digital shelf shapes what leaves the physical one.

One fix on the shelf, felt in every channel your shopper touches.
On the retailer

Rank, content, availability

Google search

Your product page is the result

In-store sales

Researched online, bought in store

AI assistants

ChatGPT, Gemini, Perplexity

4.8 · 1,240
£3.50 In stock
Your product page
Global coverage

Daily coverage across five continents.

Hover a continent to see the markets we sell into, the sectors we cover there and the leading retailers we track, all with the same methodology, in local currency, refreshed daily.

5 continents 39 key markets Daily data refresh
World map showing Brand Nudge retailer coverage
Sectors covered
Key markets

Retailers

Illustrative only. A small sample of the retailers we cover, full retailer and market list available on request.

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How it works
From live walkthrough to daily insight
Experience the platform with insight from your category, define your scope, then go live in weeks, with specialists supporting you every day.
Step 01
Live platform walkthrough
We show you the platform using real insight from your own category, retailers and competitors. Try it out before any commitment.
Your data Your retailers Your challenges, answered
Step 02
Select your scope
Choose the markets, retailers and competitor sets you want to track.
Markets Retailers Competitors Custom groups
Step 03
Onboard and access insights
Average onboarding is two to three weeks. From day one your dashboards are ready, with hands-on support from FMCG specialists for ongoing training.
2-3 week onboarding Daily support In-person training
Book a walkthrough
Ongoing digital shelf support
Monthly health checks, plus two optimisation projects a year
Every subscription includes a monthly health check against your digital shelf KPIs, plus two collaborative optimisation projects a year with our team, to help you get even more from your digital shelf strategy.
Monthly health checks KPIs tracked every month 2x annual optimisation projects Collaborative, hands-on support
Book a demo

See it for your category. Your retailers.
Your competitors.

A 30-minute walkthrough on your brands, your retailers, your market. Live insight in the Brand Nudge platform, no generic sales deck.

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Get daily, accurate performance data to optimise your online retail strategy.
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