A competitor changed promotional mechanics mid-cycle. The team spotted it in Brand Nudge and moved into multibuys. A -6% share decline became -2%.
Strategic Revenue Manager, Nestlé Purina
Brand Nudge retail intelligence provides a measurable advantage over your competitors
Proprietary UK share data via the Brand Nudge x Worldpanel partnership
Intelligence on competitor promotional activity let the team redirect spend to what was generating returns. Ten percent more value from the same budget.
Commercial Director, Leading FMCG Brand
Data weeks late
By the time EPOS data lands, the promotion mechanic behind it has already moved.
Shelf price only
The number shown hides the multibuy, loyalty price or depth of cut behind it.
Blended averages
One number hides where individual retailers are diverging from each other.
01Capture
Every retailer, every product, captured directly from the source.
02Decode
Multibuys, loyalty pricing, bundles and depth of cut, normalised automatically.
03Reconcile
One product spine across every market, retailer and your internal hierarchy.
Price trends, promotion mechanics, cross-market comparisons, in-store data and reporting, updated daily. Giving every team a comprehensive view of the retail market that fuels planning, reporting, and strategic decision-making.
Compare base, shelf, and promotional pricing across every retailer and channel, and index against category leaders. Use it to defend your price position in a retailer negotiation, support a range review, or back up a CPI ask.
Every promotional mechanic, discount depth and duration, broken out by retailer and by year. Identify which competitor promotions were live at the same time as your own, and combine that with your own sales data to work out what drove volume.
One view of your price and pack architecture, across every market. Track where local execution is drifting from central strategy before it becomes a commercial liability, including where buying alliances are pushing prices up or down.
Overlay in-store and online pricing and promotions for the same retailer, so you can identify when your online price doesn't match the shelf price in-store, or when a promotion runs in one channel but not the other, and fix it before it affects the shopper experience across channels.
See who holds prime feature space and how it's shifting week on week, verify a funded activation is standing in store while the promotion is still live, and know exactly why an underdelivering promotion missed, mechanic, price, or missing feature space.
Start from a ready-made template, including Price Index, Promotion Summary, Base Price Changes, Days on Promotion, and Retailer Basket Analysis, or build your own from scratch. Share it with Commercial, RGM and Category, so everyone works from the same report.
Strategic Revenue Management · Purina snacking portfolio, UK
Brand Nudge showed a key competitor lifting base price and rolling out a new multi-buy structure across retailers, a mechanic designed to drive both volume and value share.
The team adjusted their own price and promotional architecture across key retailers, aligning the mechanic with what shoppers were responding to in the category.
Within the second half of the year, the team turned the category around. They identified the change within weeks and had the data to defend the plan internally.
“We could see what was working for a competitor, change what we were doing, and improve our position in the category. Brand Nudge gives us one source of truth for better and faster pricing and promotional decisions, with minimal training.”
Strategic Revenue Manager, Snacking · Purina (Nestlé)
Match categories, retailers and reporting hierarchies to how your teams already work, no exporting data out to reshape it in a spreadsheet. Set it up once with our team and every dashboard, report and feed reflects it automatically, saving hours of manual work every week and keeping every function aligned to the exact same view.
Format cut
Singles vs multipacks
Range maturity
Core vs new launches
Custom pack logic
Bundles and promotional packs
Reporting hierarchy
Zero sub-brand level
Save a watchlist once, organised by category, market, brand, or your own criteria, for single market or cross-market views, with in-store data included where available, and land straight in it every time you sign in.
Switch categories instantly
A dedicated watchlist for each category, switch between them without rebuilding filters.
Set up once, reuse every day
No repetitive filtering, your watchlist is ready every time you log in.
New products added automatically
New brands and products can be auto-added to your watchlist, no manual updates needed.
Land on your default view
Set a default watchlist so you open straight into your most important view.
Hover a continent to see the markets we sell into, the sectors we cover there and the leading retailers we track, all with the same methodology, in local currency, refreshed daily.
Illustrative only. A small sample of the retailers we cover, full retailer and market list available on request.
Enter your work email and we'll send you the complete coverage list.
And how Brand Nudge closes each gap.
EPOS data arrives four to six weeks late. By the time your report shows a pricing or promotional move, the revenue impact has already happened, and any forecast reflects a market that's six weeks old.
Pricing and promotional moves are captured the same day they happen, so Commercial can defend the CPI, RGM can adjust trade investment, and Category can plan promotions around what's happening in-market.
Standard EPOS data shows only what sold at the till, as an average selling price. It doesn't show what's listed, delisted, or missing at each retailer, so a delisting can go unnoticed until sales drop.
New listings, delists, and full range are tracked SKU by SKU at every retailer, so Category can back a range negotiation with a dated list of gaps, Commercial can flag a delisting before it hits sales, and RGM can pinpoint which SKUs are driving revenue change.
Standard tools record only the listed shelf price, missing multibuy, bundle, and loyalty mechanics, the mechanics that drive volume. A competitor can win share through tactics your reporting never captures.
A competitor's shelf price can look unchanged while multibuy, bundle, or loyalty pricing has quietly made them cheaper. Brand Nudge captures the real price paid daily, so Commercial can defend the CPI, RGM can adjust trade investment, and Category can track promotional intensity.
Feature requests go into a queue with no visibility and no guarantee they ship. Teams build manual workarounds for gaps the platform was never built to solve.
Every new feature starts with a specific customer request, worked through directly with product and account teams, so the platform keeps adapting to how your category and retailers operate.
Data arrives in a fixed format that doesn't match how your team works, so someone has to manually rebuild it. Retailer site outages leave unexplained gaps, and manual rework introduces errors that can affect decisions.
Custom groupings and ready-made reports let you slice the data your way. It's checked for accuracy before it reaches your dashboard, and built to keep working through retailer site outages. That means faster decisions and less reporting work.
Pick your role for a deeper look at the daily workflows, the decisions we support, and the outcomes teams like yours are getting.
A current, account-level view of how your category is priced and promoted. On average, customers get 10% more value from the same trade spend.
See how it works for your roleBuild range recommendations on a current, complete picture of price movements, promotional activity, and range changes across your category.
See how it works for your roleA consistent, daily view of pricing and promotional activity across every market, so every RGM lever is calibrated against what's actually happening now, not weeks-old data.
See how it works for your roleDaily tracking of search rankings, content quality and share of shelf across every retailer. One fix lifted search visibility 42% and added £500k in revenue.
See how it works for your roleA 30-minute walkthrough on your brands, your retailers, your market. Live insight in the Brand Nudge platform, no generic sales deck.
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