StoreView: In-store feature space

StoreView

In-store feature space, captured
and analysed at scale

35% of branded grocery sales run through promotion - feature and display is what makes the difference between a promotion that delivers, and one that doesn't.

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StoreView feature space share of search
The problem

Feature space is one of the most commercially significant in-store decisions in FMCG, and one of the hardest to see.

01

Field capture is ad hoc and hard to use

Feature photos are captured store by store, untagged and inconsistent, so pulling them into a usable picture takes as much work as the capture itself.

With StoreView

Feature space collected, tagged, sorted and analysed automatically, updated weekly in the platform.

02

You only see your own brand's shelf

Field coverage stops at your own brand or category, so there's no total-store picture of how feature space is actually being allocated.

With StoreView

Every brand's feature space captured in the same store, every week.

03

Share of feature is a guess, not a number

Without quantitative data on feature space, there's no way to state your share against competitors, only an impression from whichever stores got visited.

With StoreView

Share of feature quantified against every competitor, ready to bring into your next retailer conversation.

04

Your field team's time goes on photos, not selling

Hours in store go on photographing shelves for a report, time that isn't spent on the retailer relationship or the next sell-in.

With StoreView

Feature space captured automatically each week, so field time goes on the retailer relationship, not the photos.

In the platform

Weekly image capture and automatic analysis at scale

See how a competitor's launch is being supported, verify a funded promotion got the activation it paid for, and build the case for more space in your next JBP.

Weekly feature imagery

Interrogate what's happening in-store, in minutes. Weekly images across the full store, viewable by market, category and brand.

Week-on-week evolution

Track how feature space allocation shifts week on week, which brands are gaining or losing display, and how your share compares to previous periods.

Competitor activations

See which competitors are being backed with feature space and what type, from the week it happens, not weeks later in volumetric data.

Competitor launch Building

Promotion compliance

Verify the feature space agreed in your JBP, gondola end, FSDU or pallet drop, is actually standing, with the image evidence to raise it if it isn't.

JBP agreement Gondola end, 4 weeks
In-store execution Feature space live
How every team can utilise StoreView

Feature space affects every commercial team. Here's what StoreView makes possible.

Category and Insight

Feature space is commercial currency. StoreView shows which brands are winning key display locations and how share of display is shifting across the category.

  • Build stronger ranging recommendations with evidence buyers can't easily dismiss
  • Strengthen category conversations and negotiations with feature space data
Commercial

Feature space helps deliver the volume commitments agreed in JBPs. StoreView gives you evidence of whether those commitments are actually being delivered in store.

  • Spot missed execution while there's still time to put it right
  • Protect volume targets before missed displays become a clawback conversation
Sales

Feature space drives visibility, impulse purchases and sales velocity. StoreView shows where your brand is winning the shop floor — and where competitors are taking the opportunity instead.

  • Protect your brand's visibility during critical promotional periods
  • Use competitive evidence to challenge missed execution and strengthen retailer conversations
Marketing and Brand

Feature space can make the difference between a launch being noticed or disappearing into the main aisle. StoreView shows whether NPD is getting the support it needs in store.

  • Give launches the in-store visibility needed to drive awareness and trial
  • Benchmark your launch support against the displays backing competitor NPDs
Revenue and RGM

A promotion's results only tell part of the story. StoreView adds the execution context needed to understand whether planned feature support actually happened in store.

  • Separate promotional performance from execution failure when analysing results
  • Make future trade and promotional decisions based on what actually happened in store
Trade Marketing

Trade investment only works when activation reaches the shop floor. StoreView shows which displays and POS are actually landing in store and where execution is falling short.

  • Reduce the risk of activation and POS failing to reach the shop floor
  • Use execution patterns across retailers to improve future activation and trade plans
Total market Retailer Category Brand
Share of feature space +3%

Five levels of feature space insight

From total-market shifts down to a single photograph, we capture, tag and translate real-world store data into actionable intelligence, automatically, every 7 days.

  • Total market Full-store feature space across every covered retailer, in one view.
  • Retailer Compare retailers side by side, or drill into a single retailer's share of space.
  • Category Share of feature space for your category in each retailer, week on week.
  • Brand Your brand against competitors, who wins prime gondola ends, who's on side frames.
  • Imagery The verified photograph behind every number, timestamped and exportable.

Refreshed automatically every 7 days

No field teams to brief, no store visits to schedule, no manual tagging. Every level is populated from the same weekly capture and turned into insight as soon as it lands, removing the manual lift of field visits, which are rarely full-store and usually only cover your own brands.

In the platform, or exported

Feature and display space intelligence, in the platform. Plus, export any feature space image for your own, offline internal records.

Alerting Coming soon Health score Coming soon

Full-store feature space insight, in a few clicks.

Feature and display space images live in the platform, refreshed weekly, date stamped, and tagged automatically. View by market, category, or brand - drill down into share of feature, feature trends, and more.

  • Market overview dashboard, image library and trend views
  • Images automatically attributed so you can view by full-store, category, or dive into specific brands.
  • Built for Category, Sales, Commercial, Marketing, and Merchandising teams.
In-platform view

Download imagery, for internal reports or to bring to retailers

Export the feature space images you need, already date stamped and tagged - ready to drop straight into a JBP deck, a trading review or a competitor write-up.

  • Filter by retailer, store or feature type before exporting
  • View historical feature space imagery for more in-depth analysis of retailer activations
Image exports view
UK coverage · Just launched

The retailers we capture, every week.

StoreView currently covers five UK grocers. One representative large-format store per retailer, selected for quality of execution and how representative it is of that retailer's feature space, captured with fresh imagery each week.

Live
Tesco
Tesco
Live
Sainsbury's
Sainsbury's
Live
Asda
Asda
Live
Morrisons
Morrisons
Live
Waitrose
Waitrose

More retailers launching soon

Store selection

How stores are selected

  • One representative large-format store per retailer, chosen for quality of execution and how representative it is of that retailer's feature space
  • New imagery captured in those stores every week

Sampling across multiple, geographically spread stores per retailer is a potential future development.

Categories covered

Every featured category

Any category with feature space in those stores is picked up and presented in the platform, covering everything from BWS to Pet.

BWS Soft drinks Confectionery Snacks Biscuits Bakery Grocery Household Health and beauty Baby Pet + every other category with feature space
FAQ

Common questions about StoreView.

Tesco, Sainsbury's, Asda, Morrisons and Waitrose at launch. Which retailer we add next is being shaped directly by customer demand.

One representative large-format store per retailer, selected for quality of execution and how representative it is of that retailer's feature space. Sampling across multiple, geographically spread stores is being explored for a future tier.

Brand and category level. SKU-level tagging is a potential future enhancement, kept out of the current scope to keep StoreView accessible at this price point.

The whole store, including chilled and frozen. It covers off-shelf display space specifically, gondola ends, aisle fins, pallet drops and similar, not main fixture or on-shelf pricing.

Not at launch. Both are on the roadmap for future development.

Retail intelligence solutions for every pricing, promotion, and digital shelf challenge.

Infinite insight for every team.

Pricing and promotion intelligence Pricing & promotion intelligence

Retail pricing and promotion intelligence, updated daily.

Track price architecture, promotional mechanics, price index and basket economics across every retailer you sell into.

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Cross-market intelligence Cross-market intelligence

One dashboard for pricing across every market.

Map and match SKUs across markets, monitor guideline compliance, and track international retailers and buying alliances.

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Digital shelf intelligence Digital shelf intelligence

Digital shelf intelligence, from search rank to retail media.

See search rank, content quality, share of shelf and sponsored placements across every retailer's digital storefront.

Explore
See the platform in action
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