A competitor changed promotional mechanics mid-cycle. The team spotted it in Brand Nudge and moved into multibuys. A -6% share decline became -2%.
Strategic Revenue Manager, Nestlé Purina
Brand Nudge retail intelligence provides a measurable advantage over your competitors
Proprietary UK share data via the Brand Nudge x Worldpanel partnership
Intelligence on competitor promotional activity let the team redirect spend to what was generating returns. Ten percent more value from the same budget.
Commercial Director, Leading FMCG Brand
Pricing, Promotions, and Digital Shelf intelligence built for FMCG teams
Compare base, shelf, and promotional pricing across every retailer and channel, and index against category leaders. Compare this year's promotional calendar against last year's, and plan ahead for the mechanic, depth and timing a retailer has used before. Use it to defend a price position, support a range review, or back up a CPI ask.
Compare SKU-level pricing across every market, using the same methodology throughout. Identify where local execution is drifting from central strategy, including where buying alliances are pushing prices up or down, no manual consolidation, and no conflicting data sources.
Search rank, content compliance, and share of search, tracked daily across retailers. Get alerted when a listing drops out of the top results, when imagery or descriptions fall out of compliance, or when competitors win sponsored placements.
Start from a ready-made template or build your own from scratch, and share reports across your team and across functions, even with people who aren't a platform user, so everyone stays aligned around the same data.
A 30-minute walkthrough on your brands, your retailers, your market.
Hover a continent to see the markets we sell into, the sectors we cover there and the leading retailers we track, all with the same methodology, in local currency, refreshed daily.
Illustrative only. A small sample of the retailers we cover, full retailer and market list available on request.
Enter your work email and we'll send you the complete coverage list.
And how Brand Nudge closes each gap.
EPOS data arrives four to six weeks late. By the time your report shows a pricing or promotional move, the revenue impact has already happened, and any forecast reflects a market that's six weeks old.
Pricing and promotional moves are captured the same day they happen, so Commercial can defend the CPI, RGM can adjust trade investment, and Category can plan promotions around what's happening in-market.
Standard EPOS data shows only what sold at the till, as an average selling price. It doesn't show what's listed, delisted, or missing at each retailer, so a delisting can go unnoticed until sales drop.
New listings, delists, and full range are tracked SKU by SKU at every retailer, so Category can back a range negotiation with a dated list of gaps, Commercial can flag a delisting before it hits sales, and RGM can pinpoint which SKUs are driving revenue change.
Standard tools record only the listed shelf price, missing multibuy, bundle, and loyalty mechanics, the mechanics that drive volume. A competitor can win share through tactics your reporting never captures.
A competitor's shelf price can look unchanged while multibuy, bundle, or loyalty pricing has quietly made them cheaper. Brand Nudge captures the real price paid daily, so Commercial can defend the CPI, RGM can adjust trade investment, and Category can track promotional intensity.
Feature requests go into a queue with no visibility and no guarantee they ship. Teams build manual workarounds for gaps the platform was never built to solve.
Every new feature starts with a specific customer request, worked through directly with product and account teams, so the platform keeps adapting to how your category and retailers operate.
Data arrives in a fixed format that doesn't match how your team works, so someone has to manually rebuild it. Retailer site outages leave unexplained gaps, and manual rework introduces errors that can affect decisions.
Custom groupings and ready-made reports let you slice the data your way. It's checked for accuracy before it reaches your dashboard, and built to keep working through retailer site outages. That means faster decisions and less reporting work.
Pick your role for a deeper look at the daily workflows, the decisions we support, and the outcomes teams like yours are getting.
A current, account-level view of how your category is priced and promoted. On average, customers get 10% more value from the same trade spend.
See how it works for your roleBuild range recommendations on a current, complete picture of price movements, promotional activity, and range changes across your category.
See how it works for your roleA consistent, daily view of pricing and promotional activity across every market, so every RGM lever is calibrated against what's actually happening now, not weeks-old data.
See how it works for your roleDaily tracking of search rankings, content quality and share of shelf across every retailer. One fix lifted search visibility 42% and added £500k in revenue.
See how it works for your roleA 30-minute walkthrough on your brands, your retailers, your market. Live insight in the Brand Nudge platform, no generic sales deck.
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