A competitor changed promotional mechanics mid-cycle. The team spotted it in Brand Nudge and moved into multibuys. A -6% share decline became -2%.
Strategic Revenue Manager, Nestlé Purina
Brand Nudge retail intelligence provides a measurable advantage over your competitors
Proprietary UK share data via the Brand Nudge x Worldpanel partnership
Intelligence on competitor promotional activity let the team redirect spend to what was generating returns. Ten percent more value from the same budget.
Commercial Director, Leading FMCG Brand
Trade investment, margin and JBP evidence, backed by daily pricing and promotional data.
Pricing and promotional evidence for one specific retailer, ready for every JBP negotiation, refreshed daily.
When a competitor raises their price and it holds, that's a reference point for your own conversation, tracked the same day it happens.
How many days a competitor's product was on promotion, and at what discount, compared to the same period last year, so trade spend is committed where the data shows the strongest return, delivering a 10% uplift in trade spend efficiency.
A competitor's price move signalling a cost increase, tracked as it happens, so you have evidence ready before your own cost price increase (CPI) conversation.
When a competitor keeps the price the same but reduces the pack size, that's a real price increase per unit. Flagged automatically, so your own price comparisons stay accurate.
Base, shelf and promotional pricing for the retailer you're negotiating with, refreshed daily, so your numbers are never older than the retailer's own.
Every promotional mechanic, discount depth and duration by retailer, so this year's ask is backed by last year's performance, delivering a 10% uplift in trade spend efficiency.
The same cost price signal Commercial is tracking, ready to bring directly into the negotiation.
A competitor's price move, tracked the same day it happens, so a buyer's question about it never leaves your team without an answer.
The same dataset backs Commercial's trade investment decisions and the evidence your Sales team uses in every JBP negotiation, so the numbers Commercial approved are the numbers Sales negotiates with.
Price trends, promotion mechanics, in-store data and reporting, updated daily, so Commercial and Sales are always working from the same evidence.
Compare base, shelf and promotional pricing across every retailer and channel, indexed against category leaders. Use it to defend a price position, support a range conversation, or back a cost price increase (CPI) ask with evidence, leading to increased revenue.
Every promotional mechanic, discount depth and duration, broken out by retailer and by year. Combine it with your own sales data to work out what drove volume, so trade spend goes where the data shows it earns a return, optimising your trade spend investment for a 10% uplift in trade spend efficiency.
A base price move that signals a competitor's cost price increase (CPI), flagged automatically and tracked across every retailer, so you have evidence of whether the market has already accepted one before your own CPI conversation.
Overlay in-store and online pricing and promotions for the same retailer, so a mismatch is identified and raised with the retailer before it costs volume or credibility in the next negotiation.
Start from a ready-made template, including Price Index, Promotion Summary, Base Price Changes, Days on Promotion, and Retailer Basket Analysis, or build your own from scratch. Share it with Commercial, RGM and Category, so everyone works from the same report.
Hover a continent to see the markets we sell into, the sectors we cover there and the leading retailers we track, all with the same methodology, in local currency, refreshed daily.
Illustrative only. A small sample of the retailers we cover, full retailer and market list available on request.
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Pick your role for a deeper look at the daily workflows, the decisions we support, and the outcomes teams like yours are getting.
A current, account-level view of how your category is priced and promoted. On average, customers get 10% more value from the same trade spend.
See how it works for your roleBuild range recommendations on a current, complete picture of price movements, promotional activity, and range changes across your category.
See how it works for your roleA consistent, daily view of pricing and promotional activity across every market, so every RGM lever is calibrated against what's actually happening now, not weeks-old data.
See how it works for your roleDaily tracking of search rankings, content quality and share of shelf across every retailer. One fix lifted search visibility 42% and added £500k in revenue.
See how it works for your roleA 30-minute walkthrough on your brands, your retailers, your market. Live insight in the Brand Nudge platform, no generic sales deck.
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