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News & Insights
Our thoughts and expertise distilled into handy articles.
From disruptors to dominators: How Aldi and Lidl changed the price game (and what it means for the rest of the market)
19 May 2025
This growth hasn’t just shaken up the market - it’s forced the likes of Tesco, Sainsbury’s, Asda, and Morrisons to rethink everything from pricing to product strategy.
Ireland’s Deposit Return Scheme: Potential implications for the UK market
7 April 2025
The DRS initiative aims to increase recycling rates, reduce litter, and support a circular economy. The impact on FMCG brands operating in these markets is substantial.
Sober curiosity: How beer brands can capitalise on evolving consumer preferences
3 February 2025
According to the International Wine and Spirits Record (IWSR) volumes in the no-alcohol market are projected to grow at a CAGR of +7% between 2024 and 2028.
The provision of performance metrics in the FMCG (Fast Moving Consumer Goods) industry was dominated by market research firms like Nielsen, Kantar, and Circana (previously IRI), alongside internal data, for decades.
The rise of retail media in recent years is not surprising, given the clear marriage potential between retailer’s customer data and the increasing desire from manufacturers to be able to measure and improve the financial returns from their media spend.
