Cost price increase conversations are more contested, more complex, and more commercially sensitive than ever.
In 2025, persistent cost inflation is clashing with tougher buyer scrutiny and slower approvals. Retailers are pushing back harder, demanding more evidence, more justification, and greater trade-offs. And with market share fragmenting across channels, the context around every ask is shifting fast.
CPI planning is no longer a tactical task - it’s a strategic event. One that requires cross-functional alignment, sharper positioning, and data that can stand up to pressure.
We gathered a panel of CPI negotiation experts to join the Brand Nudge team for a live webinar, giving brands and manufacturers the frameworks and advice needed to land their next ask.
For even more practical advice and frameworks to land your next cost price increase, get the free CPI playbook →
The playbook brings together practical guidance from former retail buyers, sales directors, and commercial negotiation experts to support every stage of the CPI journey - from alignment and scenario planning to submission, negotiation, and post-decision tracking.
You’ll get clear frameworks, commercial prompts, and a checklist to help you pressure-test your plan and avoid common blind spots.
Use this document to strengthen your next submission and improve your chances of getting it over the line.
For advice on how to use retail data & insight to land your next submission, reach out to the team below.
