Proliferation of data sources The provision of performance metrics in the FMCG (Fast Moving Consumer Goods) industry was dominated by market research
The Global Rise of Retail Media The rise of retail media in recent years is not surprising, given the clear marriage potential between retailer’s cust
Biggest challenges facing e-commerce managers in 2024 As we entered 2024, the landscape of online retail faced numerous challenges due to the impacts of inflation.
“Loyalty Card Rage” or “I’ve got the Power” Do Supermarket Loyalty Cards help or hinder value for shoppers?